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Audax Images

February 20th, 2013 | by Martin Keane
Audax Images
Arts
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Watching films is something we all do. We all enjoy watching the finished product and how it turned out. But what about what goes on behind the scenes? Film making is a gift. It requires a lot of work. But Audax Images mastered this and are doing well for themselves. Find out how this genuine passion turned into a successful business structure.

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> How did your interest for film spark?

 

My interest sparked out of necessity,really. I was traveling internationally constantly with a client of mine for concerts and we were seeing interesting locales and immersing ourselves in different cultures and making the most of every moment, but we were never capturing the memories. We had to retell the stories to family and friends and we were missing out on the opportunity to share with my client’s fan base.

Audax

I bought a DSLR because it allowed me to take stills and shoot video in a form factor that was easy to pack for travelling. The cost wasn’t anything crazy so it was no big deal investing first and learning how to use the tools after. Having been on too many video shoots to recall I had a certain level of comfort behind the camera.

 

After I shot some simple films (yeah films, not videos) I was officially bitten by the shutter bug. I’ve always catered to the wants and needs of my clients, but through my films I was taking creative control and creating something for my legacy. The light bulb turned on and I knew it was something I wanted to focus more attention to.

 

> What was the first video you shot ?

Like I said, I’ve been in the behind the scenes capacity on countless videos for my client’s videos and videos they were featured artists on, but the first time I operated the camera was for the music video (I’ll let it be called a music video) for Kardinal Offishall’s “Anthem”.

 

It was very guerrilla style. We shot in Pearson Airport with no permit. People have asked me how we got permission to shoot in the airport. We didn’t. We just got what we needed and kept it pushin. That was the vibe of the whole shoot. Raw and unrehearsed. I think that’s why it resonates with so many people.

 

After we colour corrected it and were having it burned to Beta for Much Music it went from a nice crispy HD finished product to a super compressed standard definition version because Much had started accepting HD videos yet and Universal Music submitted that Same standard def video to iTunes and Vevo. So I can’t watch it on TV or online because it looks like shit to me.

> Do you just do film work or do you edit too?

 

I edit. Sometimes I’ll see something inspiring in a film or television show and I try and deconstruct what they done and recreate my own edit. That is a great way of teaching yourself how to edit. Find something you like the visuals of and try and recreate it.

 

> What do you like about filming and what inspires you to get behind the video camera?

 

Filmmaking allows you to tell your story. Whatever that story may be. Sometimes it’s brutally honest. Sometimes it’s a complete fabrication. You have the ability to manipulate reality. You can change opinions and viewpoints, you can make people shift their paradigms. It is a very liberating thing. It’s freedom. It’s slightly addictive.

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